Platform-specific features and formats for social media distribution
A visual discovery platform where users find and save ideas through images and videos. Pinterest users have high purchase intent, making it valuable for ecommerce.
A scheduled video release that creates a shared viewing experience with live chat. Premieres build anticipation and allow creators to watch with their audience.
Platform restriction where content becomes invisible without explicit notification. Shadowbans result from violating platform guidelines.
A multimedia messaging platform known for ephemeral content, AR filters, and younger demographics. Snapchat pioneered vertical video and creative effects.
Ephemeral vertical video content that disappears after 24 hours, popularized by Snapchat and Instagram. Stories encourage frequent, casual posting and have high engagement.
Follower action to receive notifications when creator posts new content. Subscriptions build loyal core audience.
A cloud-based messaging app focused on speed, security, and large group capabilities. Telegram channels allow one-to-many broadcasting of content including videos.
Meta's text-based conversation platform integrated with Instagram. Threads emphasizes real-time discussions and casual sharing with your Instagram followers.
A live streaming platform originally focused on gaming but now encompassing creative content, music, and lifestyle streams. Twitch emphasizes real-time interaction with audiences.
A real-time social platform focused on short text updates, news, and conversations. Video content on Twitter drives higher engagement than text-only posts.
The world's largest video platform with over 2 billion users. YouTube offers both long-form content and Shorts, with unique monetization, SEO, and discovery opportunities.
YouTube's short-form vertical video format (under 60 seconds) designed to compete with TikTok and Instagram Reels. Shorts offer unique monetization and discovery opportunities.