AI Video Glossary

These days, there's an acronym for everything. Find a definition for those weird AI video terms. 256 terms and counting.

A

Business & Marketing

A/B Testing

The practice of creating two versions of content with one variable changed to determine which performs better. A/B testing helps optimize video elements like thumbnails, hooks, and CTAs.

Creative & Artistic

Aesthetic

A cohesive visual style or artistic philosophy defining how content looks and feels. Strong aesthetics make content instantly recognizable and build brand identity.

Business & Marketing

Algorithm

A set of rules and calculations that social media platforms use to determine which content appears in users' feeds and how often. Understanding algorithms is crucial for maximizing video reach and engagement.

Social Media Features

Algorithm Boost

Extra visibility from platform algorithms based on performance signals. Early engagement triggers algorithm boosts.

Business & Marketing

Analytics

Data and metrics that measure content performance, audience behavior, and campaign effectiveness. Analytics inform strategy and help optimize future content decisions.

Business & Marketing

Analytics Dashboard

A centralized interface displaying key performance metrics and data visualizations. Dashboards enable quick performance assessment and informed decision-making.

AI Models

AnimateDiff

A technique for animating static images or applying motion to existing images using diffusion models. AnimateDiff works with various base models.

Creative & Artistic

Animation

The process of creating motion from static images by rapidly displaying a sequence of slightly different frames. Animation makes still images appear to move.

Technical Terms

API (Application Programming Interface)

Interface allowing different software to communicate. APIs enable integration between platforms and services.

Video Techniques

Aspect Ratio

The width-to-height proportion of a video, expressed as a ratio like 16:9 or 9:16. Different platforms prefer different aspect ratios to fit their display formats.

Creative & Artistic

Atmosphere

The ambient feeling or environment created through lighting, color, sound, and visual effects. Strong atmosphere immerses viewers in the video world.

AI Models

Attention Mechanism

An AI technique that helps models focus on the most important parts of data. Attention mechanisms improve understanding and generate more relevant, detailed results.

Business & Marketing

Attribution

Identifying which content, channels, or touchpoints led to conversions or actions. Attribution reveals what's actually driving results versus what gets credit.

Video Production & Editing

Audio Ducking

Automatically lowering background music volume when dialogue or other audio plays. Ducking ensures spoken content remains clear and intelligible.

Video Production & Editing

Audio Mix

Balancing levels and frequencies of multiple audio sources—music, dialogue, effects—into a cohesive soundscape. Proper mixing ensures clarity and professional quality.

Brand Awareness

Authenticity

Genuine, honest communication that reflects true values and personality rather than manufactured personas. Authenticity builds deeper audience connections and trust.

B

Video Production & Editing

B-Roll

Supplementary footage used to support the main content, add context, or cover edits. B-roll makes videos more dynamic and professional by providing visual variety.

Technical Terms

Bandwidth

The rate at which data (video) can be transmitted. Bandwidth affects streaming quality and buffering.

Technical Process

Batch Processing

Generating multiple items together at once rather than individually. Batch processing is more efficient and faster than processing items one at a time.

Video Production & Editing

Beat Sync

Aligning visual changes or cuts to the beats of background music. Beat syncing creates satisfying, professional-feeling videos that enhance viewer experience.

Industry Verticals

Beauty

Industry focused on cosmetics, skincare, and personal care. Beauty content is highly visual and drives strong engagement.

Creative & Artistic

Before and After

A content format showing transformation or change from an initial state to a final result. Before-and-after videos are highly engaging and effective for demonstrating value.

Business & Marketing

Benchmark

A standard or reference point for measuring performance. Benchmarks provide context for evaluating whether results are good, average, or need improvement.

Technical Terms

Bitrate

Amount of data per second in video file. Higher bitrate means higher quality but larger file size.

Creative & Artistic

Blur

Softening or defocusing portions of video to reduce sharpness. Blur directs attention, creates depth, or obscures sensitive information.

Creative & Artistic

Bokeh

The aesthetic quality of out-of-focus areas, particularly how point lights render. Beautiful bokeh creates pleasing, soft backgrounds that highlight subjects.

Video Techniques

Boomerang

A short video that plays forward then immediately backward in a continuous loop. Boomerangs create playful, eye-catching effects popular on Instagram.

Business & Marketing

Bounce Rate

The percentage of viewers who leave your content or page without taking any action. Lower bounce rates indicate more engaging, relevant content.

Business & Marketing

Brand Awareness

The degree to which consumers recognize and recall your brand. Brand awareness videos build recognition and differentiate you from competitors.

Business & Marketing

Brand Lift

The measurable increase in brand awareness, perception, or consideration resulting from marketing campaigns. Brand lift indicates campaign effectiveness beyond direct conversions.

Brand Awareness

Brand Voice

The consistent personality and communication style that defines how your brand speaks. Strong brand voice builds recognition and authentic connections.

Creative & Artistic

Brightness

The overall lightness or darkness of video. Brightness adjustments affect the entire tonal range, making content lighter or darker uniformly.

Technical Terms

Buffering

Brief pause in video playback while system downloads additional data. Buffering happens on slow connections.

Content Strategy

Buyer Persona

A detailed profile of your ideal customer including demographics, behaviors, goals, and pain points. Personas guide content to address real customer needs.

C

Business & Marketing

Call-to-Action (CTA)

A prompt that tells viewers what action to take next, such as 'Shop Now,' 'Learn More,' or 'Follow for More.' Effective CTAs guide viewer behavior and drive conversions.

Video Techniques

Camera Movement

Simulated motion of a virtual camera in AI-generated videos, creating cinematic effects like dolly-in, pan, or zoom. Camera movements add professional polish to static images.

Content Strategy

Caption

Text that accompanies video posts, providing context, calls-to-action, or additional information. Captions complement visual content and drive engagement.

Technical Terms

CDN (Content Delivery Network)

Network of servers distributed globally to deliver content faster by serving from nearest server. CDN reduces latency.

Social Media Features

Channel

A creator's home base on video platforms like YouTube where all their content, playlists, and community features are centralized. Channels build subscriber bases and brand identity.

AI Models

Checkpoint

A saved snapshot of an AI model at a specific point during training. Checkpoints allow developers to save progress and use models at different stages of training.

Video Production & Editing

Chroma Key

The technical process of selecting and removing a specific color (usually green or blue) from video to composite different layers. Chroma keying enables background replacement.

Creative & Artistic

Chromatic Aberration

Color fringing around edges caused by lens imperfections. While technically a flaw, chromatic aberration adds character and realism to stylized video.

Business & Marketing

Churn Rate

The percentage of customers or followers who stop engaging or unsubscribe over time. Lower churn indicates better retention and content-market fit.

Creative & Artistic

Cinematic

A visual style that mimics professional film production with smooth camera movements, dramatic lighting, and high production value. Cinematic AI videos create a premium, polished aesthetic.

Business & Marketing

Click-Through Rate (CTR)

The percentage of viewers who click on a link, CTA, or thumbnail after seeing your content. CTR measures how effectively your video drives action and traffic.

AI Models

CLIP (Contrastive Language-Image Pre-training)

An AI model that understands both images and text, connecting visual concepts with words. CLIP helps video generators understand what your text prompts describe visually.

Technical Terms

Cloud Storage

Storing data on remote servers accessed via internet. Cloud storage enables access anywhere, anytime.

Technical Terms

Codec

Software or algorithm that compresses and decompresses video data. Codecs enable efficient video storage and streaming.

AI Models

CogVideo

Tsinghua University and Zhipu AI's text-to-video and image-to-video model with strong understanding of spatial relationships and motion.

Creative & Artistic

Color Grading

The process of adjusting colors, tones, and contrast in video to create a specific mood or aesthetic. Color grading can dramatically enhance the professional quality and emotional impact of content.

Creative & Artistic

Color Palette

The selected range of colors used throughout video content. Consistent color palettes create brand recognition and cohesive visual identity.

Content Strategy

Community Management

Actively engaging with, moderating, and nurturing your audience through responses, discussions, and relationship building. Strong community management increases loyalty.

Business & Marketing

Competitive Analysis

Researching and evaluating competitor strategies, content, and performance to identify opportunities and inform your own approach.

Creative & Artistic

Compositing

The process of combining multiple images or video elements into a single final image or video. Compositing allows layering effects, backgrounds, and elements seamlessly.

Technical Terms

Compression

Reducing video file size by encoding data more efficiently. Compression enables streaming and faster uploads.

Content Strategy

Consistency

Maintaining regular posting schedules, visual style, quality, and messaging over time. Consistency builds audience trust, expectations, and algorithmic favor.

Content Strategy

Content Calendar

A schedule planning what content to create and publish when. Content calendars ensure consistency, strategic coverage, and organized production workflows.

Content Strategy

Content Mix

The proportional distribution of different content types—educational, entertaining, promotional, etc. Balanced content mixes maintain audience interest and trust.

Content Strategy

Content Pillars

3-5 core themes or topics that define your content strategy. Content pillars ensure variety while maintaining focus and expertise in specific areas.

Content Strategy

Content Series

A sequence of related videos released over time that follow a theme, format, or narrative. Content series build audience anticipation and loyalty through consistency.

Creative & Artistic

Contrast

The difference between light and dark areas in video. Higher contrast creates bold, punchy visuals while lower contrast produces softer, subtler aesthetics.

AI Models

ControlNet

A technique that gives you precise control over specific aspects of AI-generated content, like composition, structure, or movement. ControlNet makes AI generation more predictable and customizable.

Business & Marketing

Conversion Rate

The percentage of viewers who take a desired action after watching your video, such as clicking a link, making a purchase, or signing up for a service. Conversion rate is a key metric for measuring video ROI.

Business & Marketing

CPC (Cost Per Click)

The amount paid each time someone clicks on your ad or link. CPC measures the cost efficiency of driving traffic and is crucial for performance marketing.

Business & Marketing

CPM (Cost Per Mille)

The cost per 1,000 impressions for paid advertising campaigns. CPM is a key metric for measuring ad efficiency and comparing platform costs.

Technical Terms

CPU (Central Processing Unit)

Main processor in computer handling general computations. CPU complements GPU for overall system performance.

Content Strategy

Cross-Posting

Publishing the same or adapted content across multiple social platforms simultaneously. Cross-posting expands reach and maximizes content investment.

Video Production & Editing

Crossfade

A gradual transition where one clip fades out while another simultaneously fades in. Crossfades create smooth, gentle transitions between scenes or effects.

Business & Marketing

Customer Acquisition Cost (CAC)

The total cost of acquiring a new customer including marketing and sales expenses. Lower CAC means more efficient, profitable customer acquisition.

D

Video Techniques

Dailymotion

A video hosting platform similar to YouTube but with smaller audience. Dailymotion is strong in certain international markets.

Creative & Artistic

Deepfake

AI-generated media that realistically replaces someone's face or body with another person's likeness. While deepfakes have legitimate creative uses, they raise ethical concerns about authenticity.

AI Models

Deforum

An open-source tool for creating video animations from AI-generated images using camera movement parameters and keyframe control.

Technical Process

Denoising

A process that removes visual noise and artifacts from videos, making them look cleaner and more professional. Denoising is central to how diffusion models work.

Creative & Artistic

Depth of Field

The zone of acceptable sharpness in video, from foreground to background. Shallow depth of field isolates subjects while deep depth keeps everything sharp.

AI Models

Diffusion

A method where an image or video starts as random noise and slowly becomes a clear picture through iterative denoising steps. Diffusion models are the foundation of most modern AI image and video generators.

Social Media Features

Discord

A community platform built around servers, voice chat, and real-time messaging. Discord is popular among creators, gamers, and niche communities for direct engagement.

Creative & Artistic

Distortion

Warping or bending of straight lines in video, creating barrel, pincushion, or creative effects. Distortion can add character or correct lens imperfections.

AI Models

Dreamix

A video generation model that specializes in subject-preserving text-guided video generation, maintaining specific objects or subjects in the output.

Video Techniques

Duration

The total length of time a video plays, usually measured in seconds. Longer videos take longer to generate and use more computing resources.

Business & Marketing

Dwell Time

The amount of time a viewer spends looking at your content before taking action. Higher dwell time indicates more engaging, compelling content.

E

Business & Marketing

Ecommerce

Business conducted online through selling products or services on websites and apps. Ecommerce relies on compelling video content to showcase products.

Content Strategy

Educational Content

Videos designed to teach, explain, or inform viewers about a topic. Educational content builds authority and drives engagement through value.

Video Techniques

Effect

A preset AI transformation that applies a specific visual style or change to images or videos. Effects are pre-configured to achieve consistent, recognizable results.

AI Models

Embedding

A way of representing words, images, or concepts as mathematical vectors that AI models can understand and work with. Embeddings capture meaning and relationships.

Video Techniques

Engagement

Audience interaction with content (likes, comments, shares, views). High engagement indicates content resonates with viewers and is promoted by platform algorithms.

Business & Marketing

Engagement Rate

The percentage of viewers who interact with your content through likes, comments, shares, or saves. High engagement rates signal quality content to platform algorithms and increase organic reach.

Business & Marketing

Event Promotion

Marketing content designed to promote and drive attendance to events. Event promotion videos create excitement and encourage registrations.

Content Strategy

Evergreen Content

Content that remains relevant and valuable long-term rather than being tied to current trends. Evergreen content provides lasting value and continued traffic.

Creative & Artistic

Exposure

The amount of light captured in video, determining overall brightness. Proper exposure ensures subjects are visible with detail in both highlights and shadows.

F

Creative & Artistic

Face-Swap

A specific AI technique that digitally replaces one person's face with another's in images or videos. Face-swap creates convincing but often humorous results for entertainment.

Social Media Features

Facebook

The world's largest social network with 3 billion users. Facebook offers diverse video formats including Reels, Stories, and in-feed videos with robust advertising tools.

Video Techniques

Facebook Reels

Meta's short-form video format on Facebook (similar to Instagram Reels). Facebook Reels reach broad audiences including older demographics.

Video Production & Editing

Fade In

A transition that gradually increases visibility from black or transparent to full opacity. Fade-ins provide soft, cinematic openings to videos or scenes.

Video Production & Editing

Fade Out

A transition that gradually decreases visibility to black or transparent. Fade-outs provide smooth, cinematic endings to videos or scene closures.

Industry Verticals

Fashion

Industry focused on clothing, accessories, and style. Fashion content drives high engagement on visual platforms.

Technical Terms

File Size

Total amount of data in a video file measured in megabytes (MB) or gigabytes (GB). Larger files take longer to upload and stream.

Creative & Artistic

Film Grain

A textured, slightly grainy visual effect that mimics analog film photography. Film grain adds character, nostalgia, and an artistic quality to digital videos.

Creative & Artistic

Filter

A preset or effect that alters the appearance of video with a single application. Filters provide quick aesthetic changes from vintage looks to color corrections.

AI Models

Fine-tuning

The process of training an existing AI model on new data to specialize it for a specific task or style. Fine-tuning adapts a general-purpose model to excel at particular types of content.

Industry Verticals

Fitness

Industry focused on exercise, wellness, and health. Fitness content drives engagement through transformations and motivation.

Industry Verticals

Food

Industry focused on cooking, recipes, restaurants, and cuisine. Food content is visually appealing and drives high engagement.

Video Techniques

FPS (Frames Per Second)

The number of individual images (frames) displayed per second in a video. Higher FPS creates smoother motion; 24 FPS is standard for film, 30 FPS for video, 60 FPS for high-speed content.

Business & Marketing

Frequency

The average number of times the same person sees your video content. Frequency affects brand recall but excessive frequency causes audience fatigue.

Business & Marketing

Funnel

The journey potential customers take from awareness to purchase, narrowing at each stage. Funnels help visualize and optimize the conversion path.

I

Video Techniques

Image-to-Video

AI technology that animates still images into videos. You provide a photo, and the AI adds motion, transformations, or effects to bring it to life.

Business & Marketing

Impressions

The total number of times your content is displayed, regardless of whether it was clicked or engaged with. Impressions measure reach and visibility.

Technical Terms

Inference

The process of using a trained AI model to generate new content. Inference is when you actually run the model to create images or videos, as opposed to training the model itself.

Business & Marketing

Influencer Marketing

Marketing strategy where brands partner with influential content creators to promote products. Influencers reach large engaged audiences through authentic content.

Business & Marketing

Influencer Reach

The number of followers or audience members an influencer can reach with sponsored content. Influencer reach determines campaign exposure.

AI Models

Inpainting

An AI technique that intelligently fills in or modifies specific parts of an image or video while keeping the rest unchanged. Inpainting enables targeted edits and transformations.

Video Techniques

Instagram

A social media platform emphasizing visual content including photos, stories, and Reels. Instagram rewards high-quality, creative videos that capture attention in the feed.

Creative & Artistic

Interpolation

The process of estimating and filling in intermediate frames between keyframes to create smooth motion. Interpolation makes animations look continuous and natural.

L

Technical Terms

Latency

Delay between action and result (e.g., between clicking play and video starting). Low latency provides instant playback.

AI Models

Latent Diffusion

A fast, efficient version of diffusion models that works in a compressed space rather than full resolution. Latent diffusion generates high-quality videos and images while using less computing power.

Business & Marketing

Lead Generation

The process of attracting and capturing potential customer contact information. Lead generation builds sales pipelines and future revenue opportunities.

Creative & Artistic

Lens Flare

Light artifacts created when bright light hits camera lenses. Lens flares add realism, energy, or sci-fi aesthetics to video.

Business & Marketing

Lifetime Value (LTV)

The total revenue a customer generates throughout their relationship with your business. High LTV justifies higher acquisition costs and indicates strong retention.

Social Media Features

LinkedIn

Professional networking platform where business content, thought leadership, and career-focused videos perform well. LinkedIn video has different best practices than entertainment-focused platforms.

Video Techniques

Live Stream

Broadcasting video content in real-time over the internet. Live streams enable simultaneous viewing by audiences worldwide and foster immediate interaction.

Video Techniques

Live Video

Real-time video broadcasting that allows audiences to watch and interact as events happen. Live video creates urgency, authenticity, and higher engagement rates.

Video Techniques

Loop

Video that plays repeatedly in a seamless cycle. Looping videos are hypnotic, engaging, and perfect for social media's auto-play features.

AI Models

LoRA (Low-Rank Adaptation)

A technique for fine-tuning AI models efficiently by training only a small set of additional parameters rather than the entire model. LoRA makes it possible to customize AI models with less computing power and storage.

Video Production & Editing

Lower Third

A graphic overlay in the bottom portion of the screen displaying names, titles, or key information. Lower thirds add professional context without obscuring main content.

AI Models

Luma AI

An AI platform specializing in 3D generation and video creation with realistic lighting and spatial understanding. Luma creates dimensional content.

M

AI Models

Make-a-Video

Meta's text-to-video generation model that creates videos from text descriptions using multimodal learning across images and videos.

Video Production & Editing

Masking

Isolating specific areas of video for selective editing while protecting other regions. Masking enables precise control over effects and adjustments.

Video Production & Editing

Match Cut

A transition where similar elements in consecutive shots align, creating visual continuity. Match cuts are sophisticated editing techniques that add professional polish.

Real Estate

MLS Listing

A property listing on the Multiple Listing Service used by real estate professionals. MLS listings with video get more views and faster sales.

AI Models

Model

An AI system trained on large datasets to perform specific tasks like generating images or videos. Different models have different capabilities, speeds, and quality levels.

AI Models

ModelScope

Alibaba's AI video generation model offering open-source and commercial video generation capabilities with strong multilingual support.

Content Strategy

Moderation

Reviewing and managing user comments and messages to maintain safe, positive community. Moderation prevents spam and inappropriate content.

Creative & Artistic

Mood

The emotional atmosphere or feeling conveyed by video through color, pacing, music, and visual choices. Mood shapes viewer emotional response.

Creative & Artistic

Morphing

A visual effect that smoothly transforms one image into another through gradual changes. Morphing creates seamless transitions between different shapes, faces, or objects.

Creative & Artistic

Motion Blur

Blurring that occurs from movement during frame exposure. Motion blur creates smooth, realistic movement and cinematic feel in video.

Creative & Artistic

Motion Capture

Technology that records real human movement and translates it into digital animation. Motion capture creates realistic, human-like movement in generated content.

Industry Verticals

Music

Entertainment industry focused on songs, artists, and performances. Music videos drive engagement and discover new content.

P

Creative & Artistic

Pacing

The rhythm and speed at which story or visual elements unfold in video. Good pacing maintains viewer interest and matches content to platform expectations.

Business & Marketing

Paid Media

Advertising where you pay for exposure (paid social ads, Google ads, sponsored posts). Paid media guarantees visibility unlike organic content.

Content Strategy

Peak Hours

Times when your specific audience is most active and engaging with content. Posting during peak hours increases initial engagement and algorithmic distribution.

Business & Marketing

Performance Tracking

Ongoing monitoring and recording of content metrics over time. Performance tracking identifies trends, successes, and areas needing improvement.

Video Production & Editing

Picture-in-Picture (PiP)

A smaller video frame displayed within a larger primary video. PiP allows showing multiple video sources simultaneously while maintaining focus on one main subject.

AI Models

Pika Labs

An AI video generation platform accessible via Discord that creates videos from prompts and images. Pika is known for speed and ease of use.

Social Media Features

Pinterest

A visual discovery platform where users find and save ideas through images and videos. Pinterest users have high purchase intent, making it valuable for ecommerce.

Content Strategy

Playlist

A curated collection of videos organized by theme, topic, or series. Playlists increase watch time by automatically playing related videos sequentially.

Industry Verticals

Podcast

Audio content series typically released regularly. Podcasts with video content get higher engagement.

Content Strategy

Posting Schedule

The specific times and frequency content is published. Consistent posting schedules train audience expectations and maximize engagement through optimal timing.

Social Media Features

Premiere

A scheduled video release that creates a shared viewing experience with live chat. Premieres build anticipation and allow creators to watch with their audience.

Ecommerce

Product Showcase

Video content specifically designed to display product features, benefits, and aesthetics. Effective product showcases combine multiple angles, movements, and highlighting techniques.

Technical Terms

Prompt

Text instructions you provide to an AI model to describe what you want it to create. A well-crafted prompt is key to getting the results you envision from AI video generators.

R

Business & Marketing

Reach

The number of unique users who see your content. Unlike impressions, reach counts each person only once regardless of how many times they view your video.

Business & Marketing

Real Estate

Business of buying, selling, and renting property. Real estate professionals use video to showcase properties and attract buyers.

Social Media Features

Reddit

A community-driven platform organized into thousands of topic-specific subreddits. Reddit users value authenticity and community contribution over promotional content.

Video Techniques

Reddit Video

Native video content posted on Reddit communities. Reddit videos thrive on authenticity and often become viral through upvotes and shares.

Video Techniques

Reels

Short-form vertical videos (15-90 seconds) featured on Instagram. Reels are designed for maximum engagement and are perfect for AI-generated video content.

Technical Process

Rendering

The process of computing final video frames from model data and effects. Rendering combines all elements into the playable video file you see on screen.

Content Strategy

Repurposing

Transforming existing content into new formats or for different platforms. Repurposing maximizes content ROI by extracting multiple assets from single creation efforts.

Video Techniques

Resolution

The number of pixels that make up a video, measured in width by height (like 1080p or 4K). Higher resolution means sharper, more detailed videos.

Business & Marketing

Retargeting

Advertising strategy showing ads to people who previously visited your site or viewed your content. Retargeting increases conversion rates by re-engaging interested users.

Business & Marketing

Retention Rate

The percentage of viewers who watch your video to completion or past specific milestones. High retention rates signal quality content to algorithms and predict virality.

Video Techniques

Reverse

Playing video backward from end to beginning. Reverse effects create surprising visuals and reveal transitions in unexpected, engaging ways.

Creative & Artistic

Rhythm

The pattern of visual and audio beats that create flow in video. Strong rhythm makes content feel polished and engaging through intentional timing.

Business & Marketing

ROI (Return on Investment)

The ratio of profit to cost for a marketing campaign or investment. ROI measures the financial effectiveness of your video content strategy.

Video Production & Editing

Rotoscoping

The frame-by-frame process of tracing or isolating elements in video. Rotoscoping is time-intensive manually but enables precise control for effects and compositing.

AI Models

Runway

An AI video generation platform offering multiple models and tools for video creation, editing, and effects. Runway provides accessible AI video creation for creators.

S

Business & Marketing

SaaS Marketing

Marketing for Software-as-a-Service products delivered via internet. SaaS marketing focuses on free trials and recurring subscriptions.

Creative & Artistic

Saturation

The intensity or purity of colors in video. Higher saturation creates vibrant, bold colors while lower saturation produces muted, subtle tones.

Content Strategy

Seasonal Content

Content tied to specific times of year, holidays, or events. Seasonal content capitalizes on timely interest and search demand during relevant periods.

Technical Process

Seed

An initial random number that determines the specific output of AI generation. Using the same seed produces identical results, enabling reproducibility and iteration.

Business & Marketing

Sentiment Analysis

Evaluating whether audience reactions to content are positive, negative, or neutral. Sentiment analysis reveals how people actually feel about your brand or content.

Social Media Features

Shadowban

Platform restriction where content becomes invisible without explicit notification. Shadowbans result from violating platform guidelines.

Creative & Artistic

Shadows

The darkest areas in video with the least light information. Shadow control reveals hidden detail and prevents underexposed, muddy blacks.

Business & Marketing

Share of Voice

The percentage of conversation or visibility your brand captures compared to competitors in your market. Higher share of voice indicates stronger market presence.

Creative & Artistic

Sharpen

Increasing edge contrast to enhance perceived detail and clarity in video. Sharpening makes images crisper but can introduce artifacts if overused.

Video Techniques

Short-Form Video

Videos typically under 60 seconds, designed for social media platforms. Short-form videos capture attention quickly and are highly shareable.

Video Techniques

Slow Motion

Video played at reduced speed to emphasize action, create drama, or highlight details. Slow motion transforms ordinary moments into cinematic sequences.

Social Media Features

Snapchat

A multimedia messaging platform known for ephemeral content, AR filters, and younger demographics. Snapchat pioneered vertical video and creative effects.

Business & Marketing

Social Media

Digital platforms where users create, share, and engage with content. Social media platforms like TikTok, Instagram, and YouTube are the primary distribution channels for AI-generated short-form videos.

AI Models

Sora

OpenAI's advanced text-to-video AI model that generates high-quality, cinematic videos from text descriptions. Sora creates videos with realistic physics and detailed scenes.

Video Production & Editing

Sound Design

The art of creating, selecting, and mixing audio elements including effects, music, and ambiance. Good sound design enhances emotional impact and professionalism.

Video Production & Editing

Split Screen

Displaying multiple video clips simultaneously in divided sections of the frame. Split screens enable direct comparisons and show multiple perspectives.

Industry Verticals

Sports

Industry focused on athletic competition and sports entertainment. Sports content drives passionate fan engagement.

AI Models

Stable Diffusion

A popular open-source AI model that generates images and videos from text descriptions. It's known for being fast, reliable, and widely used across many applications.

Social Media Features

Story

Ephemeral vertical video content that disappears after 24 hours, popularized by Snapchat and Instagram. Stories encourage frequent, casual posting and have high engagement.

Creative & Artistic

Storytelling

The art of using narrative structure, emotion, and progression to create compelling content that resonates with audiences. Great storytelling transforms simple videos into memorable experiences.

Technical Terms

Streaming

Continuous transmission and playback of video content over the internet without requiring full downloads. Streaming enables instant access and live broadcasts.

Technical Terms

Streaming Quality

Visual quality of streaming video (480p, 720p, 1080p). Quality adapts to viewer bandwidth.

Creative & Artistic

Style Transfer

An AI technique that applies the visual style of one image to another, like making a photo look like an oil painting or cartoon. Style transfer preserves content while changing appearance.

Social Media Features

Subscribe

Follower action to receive notifications when creator posts new content. Subscriptions build loyal core audience.

Video Production & Editing

Subtitle

Text overlays displaying spoken dialogue or narration. Subtitles make content accessible to deaf/hard-of-hearing viewers and those watching without sound.

T

Content Strategy

Target Audience

The specific group of people your content is designed to reach and resonate with. Clearly defined target audiences enable more effective, relevant content creation.

Social Media Features

Telegram

A cloud-based messaging app focused on speed, security, and large group capabilities. Telegram channels allow one-to-many broadcasting of content including videos.

Video Techniques

Text-to-Video

AI technology that generates videos directly from written descriptions without requiring input images. You describe what you want in text, and the AI creates a video from scratch.

Creative & Artistic

Texture

Visual surface qualities that add depth and tactile feel to video. Textures like grain, noise, or patterns create richness and character.

Social Media Features

Threads

Meta's text-based conversation platform integrated with Instagram. Threads emphasizes real-time discussions and casual sharing with your Instagram followers.

Business & Marketing

Thumbnail

The static preview image that represents your video before it's played. An eye-catching thumbnail significantly increases click-through rates on platforms like YouTube and LinkedIn.

Video Techniques

TikTok

A popular social media platform focused on short-form vertical videos. TikTok's algorithm rewards creative, engaging content that AI video generation tools can easily produce.

Video Techniques

Time-Lapse

Video captured at low frame rates and played at normal speed, compressing long periods into short sequences. Time-lapse shows change and progression efficiently.

AI Models

Tokenization

The process of breaking text into smaller chunks called tokens that AI models can understand and process. Proper tokenization ensures AI models interpret your prompts correctly.

Creative & Artistic

Tone

The overall character or attitude of video content—playful, serious, inspirational, etc. Tone should match brand voice and audience expectations.

AI Models

Training Data

The large collection of examples (images, videos, text) used to teach AI models how to generate content. Better quality and more diverse training data leads to better AI results.

AI Models

Transformer

A powerful AI architecture that processes information by understanding relationships between different parts of data. Transformers power most modern AI models including video generators.

Video Production & Editing

Transitions

Effects that connect one video clip or scene to another. Smooth transitions maintain viewer engagement and create professional-looking sequences.

Brand Awareness

Transparency

Openly sharing processes, limitations, and behind-the-scenes reality. Transparency builds credibility and trust in an era of skepticism about manipulated content.

Industry Verticals

Travel

Industry focused on destinations, tourism, and exploration. Travel content inspires wanderlust and drives engagement.

Business & Marketing

Trending Audio

Popular sounds, songs, or voiceovers currently being widely used on social media platforms. Using trending audio can significantly boost video visibility through platform algorithms.

Business & Marketing

Trending Content

Videos, topics, or formats currently experiencing high engagement and visibility on social platforms. Creating content around trends can dramatically increase reach and discovery.

Content Strategy

Trending Topics

Current subjects or themes experiencing high interest and conversation volume. Creating content around trending topics increases discoverability and relevance.

Social Media Features

Twitch

A live streaming platform originally focused on gaming but now encompassing creative content, music, and lifestyle streams. Twitch emphasizes real-time interaction with audiences.

Social Media Features

Twitter (X)

A real-time social platform focused on short text updates, news, and conversations. Video content on Twitter drives higher engagement than text-only posts.

Video Techniques

Twitter Video

Native video content posted on Twitter (now X). Twitter videos drive engagement through shares and replies with news-focused and trending content.

V

AI Models

VAE (Variational Autoencoder)

An AI architecture that learns to compress data into a simplified form and then reconstruct it. VAEs are often used in video generation to create smooth, coherent animations.

Business & Marketing

Value Proposition

The unique benefit or solution your content or product provides that differentiates it from alternatives. Clear value propositions attract and convert audiences.

AI Models

Veo

Google's text-to-video and image-to-video AI model that creates high-quality, stylistically consistent videos. Veo supports multiple aspect ratios and durations.

Video Techniques

Vertical Video

Video content shot or formatted in portrait orientation (9:16 aspect ratio) optimized for mobile viewing. Vertical video is the dominant format for TikTok, Instagram Reels, and YouTube Shorts.

Creative & Artistic

VFX (Visual Effects)

Digital techniques used to create visual elements that are difficult or impossible to film in real life. VFX includes everything from simple color corrections to complex CGI.

Creative & Artistic

Vignette

A gradual darkening or lightening of video edges, drawing attention to the center. Vignettes create focus and add vintage or artistic character.

Social Media Features

Vimeo

A professional video hosting platform favored by creatives and businesses for its high-quality playback, privacy controls, and clean, ad-free experience.

Video Techniques

Viral Content

Content that spreads rapidly across social media through shares, likes, and comments. Viral videos typically have high production quality, emotional impact, or novelty.

Brand Awareness

Visual Identity

The consistent visual style, colors, effects, and aesthetics that make your content instantly recognizable. Strong visual identity builds brand recall and professional credibility.

Video Production & Editing

Voiceover

Narration or dialogue recorded separately and added to video. Voiceovers explain, guide, or add personality to visual content without on-camera speaking.

Technical Terms

VRAM (Video Random Access Memory)

Memory dedicated to GPU for storing graphics data. More VRAM enables processing larger, more complex videos.